About Today is about tomorrow.
What we believe
Brands are verbs.
People want to know what you can do for them.
Brands package meaning.
Brands are not static and need to evolve as your business does.
Brands get you chosen.
The role of a brand is not simply to distinguish you, it's to get people to choose you.
Insights
Imagine waking up early in the morning knowing you’re in for a hectic day because of meetings, presentations, proposals to send and most of all, emails to check. But as soon as you get to your laptop or phone to check your first scheduled activity of the day, the message that you see is “no internet connection”.
Reclaim Waste is all about leveraging the circular economy. Re-purposing waste from the industrial and commercial sectors to create new channels to reuse that waste is not only smart but necessary for future sustainability.
Search Engine Optimisation (SEO) should be a fundamental component of any successful brand amplification strategy and its importance for businesses cannot be overstated. In an era where the internet is our primary source of information and commerce, ensuring your online presence is optimised for search engines like Google is imperative. If you’re not visible, you’re invisible and that means your competition is taking your revenue.
In the fast-paced world of technology and brands, Australia's tech industries are witnessing a significant shift in leadership styles. As we delve into 2023 and beyond, it becomes increasingly clear that the future of leadership in these sectors is grounded in empathy. The traditional model of hierarchical leadership is giving way to a more people-centric and empathetic and intentional approach that fosters collaboration, creativity, and innovation.
Digital marketing company, About Today, has reinvented itself as a brand and technology consultancy. The refresh also comes with a string of new hires.
In the bustling world of business, where competition is fierce and consumer attention is fleeting, a company's success is no longer solely determined by the quality of its products or services. In the modern marketplace, the ability to connect on a personal and emotional level with consumers has become a critical factor. This is where the art of crafting a compelling brand story comes into play—a narrative that goes beyond products and services to evoke emotions, establish a strong identity, and forge lasting connections. Let's delve into why a compelling brand story is more than just a marketing tactic—it's a powerful tool for building a loyal customer base and driving long-term success.
Welcome to the Rise of the Machines.
You can relax, Skynet is not about to launch nuclear devastation upon the world, we’ve got plenty of tech companies, and a few countries, vying for that position.
But the machine that I am referencing is Artificial Intelligence.
Not just ChatGTP and Co (there are plenty of others) that will create image mash-ups, write content and even write your academic essays for you, all pending on the prompts you give it.
Colours are more than just hues that catch the eye. They possess the power to evoke emotions, trigger memories, and shape perceptions. In the world of branding, colour isn't just a visual element – it's a psychological phenomenon that influences how consumers connect with a brand. Welcome to the chromatic symphony where colour orchestrates a profound impact on brand psychology.
