About Today is about tomorrow.
About Today is about tomorrow.

People and process

A business relationship with About Today is a partnership. A partnership that is acting on your behalf, to take your business ambitions toward tomorrow, to where the ball is being thrown.

It is not about what we can ‘do’ for your organisation today, it is about what we can deliver for it tomorrow. That is what creates value. That is what amplifies your business and brand and that is what creates greater equity and value in your organisation.

And that is precisely what our team will do for you.

Shaun Ryan
Director / Founder

Shaun began his foray into the world of digital through the SEO copywriting lens, penning articles for companies in the mechanical engineering sector to improve their presence in Google.  

About Today was born from those early days, and it has evolved from just ‘writing copy’ to creating solutions for organisations centred around their brand and technology requirements with the specific objective of making the business more valuable. 

Working within the confines of the digital landscape is no different from its physical counterpart. There’s a desired impact or outcome and a process to follow that leads toward that solution. The fact that solution is digital does not change its impact, in fact it amplifies it since those impacts and solutions are not bound by the physical, but are global and can reach a far greater volume of people” 

Shaun
Director / Founder
Shaun
Director / Founder
Mike Morrison
Executive Strategy Director

Mike joined the business after holding global C level roles in both strategy and media sales at companies such George Patterson, Mojo, Clemenger, Y&R and Network Ten. He heads the strategy practice at About Today, which has as its primary function to create brands that get chosen. 

With over 300M companies in the world, the role of a brand to get chosen is even more important. Both Millenials and Gen Z in buying committees are using social media to make decisions about which companies to do business with, marking a substantial change in buyer behaviour.  

Mike
Executive Strategy Director
Mike
Executive Strategy Director
Glenn Burdon
Creative Director

20+ years as an aesthetic enthusiast, Glenn has traversed Melbournes creative scene, honing his craft and driving his thinking. From the corridors of the country's largest agencies to the halls of academia, his journey has been one of continued growth. For Glenn, design isn't just a vocation, it's a way of life. 

Glenn is a firm believer in the transformative power of a brand. To him, a brand is more than a logo or a tagline; it's a visceral experience that forges connections, cultivates loyalty, and kindles the human spirit. Glenn leads the design team to ensure that aesthetics intertwine with strategy, and brands evolve into legends. 

Glenn
Creative Director
Glenn
Creative Director
James Garcia
Technical Director

James is one of the pioneer members or About Today. He is the one in charge of technical stuff may it be internal or client requirement. James joining, gives About Today a much wider service to offer specially on the web and systems development.

Having experience in fields like Design, Web Development, Systems Programming, App Development, SEO, Server Maintenance, Project Management and other technical related stuff makes him the perfect Technical Lead and strategist to all our web and systems development projects. 

James
Technical Director
James
Technical Director
Teagan Boscia
Senior Account Manager

Teags commenced her media career as a freelancer, collaborating with notable entities like Midsumma Festival and Channel 9, and later transitioned into a startup as a graphic designer, handling major clientele including Sensis, Yellow Pages New Zealand, and Telstra. During this tenure, her affinity for project management emerged, leading her to assume a dual role encompassing design and project management. Progressing to global agency R/GA, Teags further cemented her trajectory by moving into a dedicated production role. Within this capacity, she primarily engaged with the Toyota Motor Corporation Australia account, notably concentrating on the myToyota loyalty programs, and played a pivotal role in the 2020 launch and management of the GAZOO Racing Club in collaboration with R/GA and Toyota's team. 

With a decade of industry experience, Teags has a deep understanding of loyalty programs and how these can be leveraged to promote advocacy for a business, as well as insights into scaling small and large businesses effectively. In addition, she has a keen interest in empathetic leadership and ensuring gender equality and inclusiveness in the workplace and is always interested to connect with and learn from women in leadership positions.  

Teags
Senior Account Manager
Teags
Senior Account Manager
Lauren Patterson
Senior Account Manager

Lauren Patterson is a highly skilled and experienced senior account manager at About Today, a leading digital marketing agency. With an impressive track record spanning over 7 years in the industry, Lauren has honed her expertise in all aspects of digital marketing strategy and execution.  

Her extensive knowledge encompasses areas such as social media marketing, content creation, search engine optimization, and data analytics. As a proactive and results-driven professional, Lauren excels at collaborating with clients to understand their unique business goals and developing tailored strategies to drive growth and maximize their online presence. With her strategic mindset and meticulous attention to detail, Lauren consistently delivers exceptional results and helps businesses thrive in the ever-evolving digital landscape. 

Lauren
Senior Account Manager
Lauren
Senior Account Manager
Georgia Scales
Designer

After completing her Bachelor’s degree in Communication Design at Monash University, Georgia joined About Today. Her expertise lies in branding and identity as well as web design, where she has honed her skills by working on various client projects. 

Colour can increase brand recognition by up to 80%.” The importance of colour psychology in branding lies in its ability to subconsciously impact consumer perceptions, evoke emotions, and shape brand associations, ultimately influencing purchasing decisions and fostering strong connections between brands and their target audience. 

Georgia
Designer
Georgia
Designer
Kyri Paleologos
Business Development
Kyri
Business Development
Kyri
Business Development
Kate Cordero
Designer

Kate has amassed nearly a decade of experience in the Design Industry. She specializes in Art Direction, UI/UX, and Brand Managing. Throughout her career, she has undertaken a diverse array of projects, primarily focusing on websites, branding, and motion graphics. 

The goal of UI/UX is to unravel the intricate dynamics of each business, enabling designers to construct highly effective websites and apps. We meticulously craft these using solid data acquired through comprehensive research and a meticulous design process. This approach ensures that every website we create is not only visually captivating but also strategically aligned with the unique needs and objectives of each venture. 

Kate
Designer
Kate
Designer
Miko Munsayac
Designer

Miko joined the team with extensive experience designing websites for numerous SMEs across various industries in Singapore, Miko has also successfully delivered a wide range of projects for GoDaddy, from simple to complex website designs, tailored to meet the unique needs of each client. Now, he specializes in UI/UX as a designer at About Today, focusing on delivering exceptional user experiences. 

Both colour and typography play vital roles in design as they convey emotions, create visual hierarchy, enhance readability, and establish brand identity. These two have the power to evoke specific moods, communicate messages, and engage the audience, making them essential elements in creating impressive and lasting designs. 

Miko
Designer
Miko
Designer
Irish Constantino
Developer

Irish joined the company after more than 7 years of experience as a web developer. She started off from Joomla, WordPress and is now also exploring possibilities of Shopify development. She excels greatly in frontend web development, animations, user experience and mobile optimisation. Backend customisation is also her next big strength and can deliver special client requirements. Packed with her web development skills, her experience as a project coordinator in Singapore plays huge advantage as she developed keen eye to details and knowing alternative tools and strategy, this ensures we deliver websites to utmost client satisfaction. 

With the growing trend in AI in terms of coding, I as a web developer believe that combining AI with human intelligence is something to take great advantage of. With the right logic from us, guidance, and proper/advanced tools, we surely deliver top quality websites. 

 

Irish
Developer
Irish
Developer
Blair Jereza
Developer

Blair embarked on his journey with About Today in 2016, embracing the dual roles of Tech Support/Debugger and Web Designer. Back in those days, before the advent of popular design tools like Figma and Adobe XD, Blair was responsible for creating site mockups and templates using Adobe Illustrator.

It was during this phase that he introduced the nascent Oxygen Builder to our team, recognizing its potential to revolutionise our approach to website creation. This cutting-edge tool empowered us to construct customised and meticulously tailored websites that catered precisely to our clients' preferences.

While I consider myself a lifelong learner, I firmly believe that being a developer is not just about acquiring a vast skill set. It is about infusing every project with a genuine love for what I do. By putting my heart and soul into my work, I strive to exceed expectations and deliver results that truly resonate with our clients and their users.

Blair
Developer
Blair
Developer
Joseph Empredrado
Programmer

Joseph is a full stack software engineer with more than 15 years of experience in developing software application, from the user interface to the back-end database, deployment on any server from shared hosting, dedicated and AWS platform on both unix and windows. His vast experience came from being part of a team who developed a procurement system for the company that bid projects from US Department of Defense and different IT Agencies. He can convert any project requirements into a working responsive web application. Now he handles the development and maintenance of the school management system he created for different VET Clusters in Victoria and other custom built web applications.

I have both experience on creating advance custom web applications and developing a project using an opensource web application. One of the major advantage of custom web development is you are not sharing your codes with the public, you are the only one knows you variables, directories, project and database structures etc. etc. You can create a unique product that can’t be done by open source web applications. For the security you are also not sharing your application credentials validation logic with the public, it’s also easy for the developer to strengthen the system security logic.

Joseph
Programmer
Joseph
Programmer
Randy Alvarez
Programmer

Randy is one of the programmer/web developers of About Today since 2021. Worked on both the front-end and back-end system. With ample experience on his field and collaboration with the team, he developed websites that meet client specifications and end-users' needs. 

Randy
Programmer
Randy
Programmer
Rudolph Lumibao
Developer

Rudolph is a web developer with more than 3 years of experience in producing responsive websites before joining the business. Today, he handles SEO and SEM for About Today along with providing technical support and continuous development of quality websites. 

Being skilled in HTML, CSS, JavaScript, and PHP as a WordPress developer empowers me to transform client visions into reality. Aside from that, incorporating WordPress's strong SEO capabilities into About Today websites is not only essential for driving organic traffic but also for maximizing the website's potential for long-term success. 

Rudolph
Developer
Rudolph
Developer
Nix Albarda
SEO Specialist

Nix is an expert SEO Specialist with seven years of dedicated experience in optimising website performance and enhancing search engine rankings. At About Today, she leverages her extensive SEO knowledge to improve online visibility and attract targeted traffic.

With a strong background in various SEO tools and strategies, Nix excels in analytical assessments and keyword optimisation, which are crucial for advancing About Today's client websites in the digital space. Her customised strategies address the unique challenges of the digital age, laying a solid foundation for the long-term success of About Today's clients.

Nix Albarda
SEO Specialist
Nix Albarda
SEO Specialist
Jaydi Toledo
IT Engineer

Jaydi has been working for About Today since 2015. He is the one looking after the the client’s technical issues and request when it comes to networking, security, email and other general IT concern that are part of About Today scope of support.  

Jaydi started his career in 2003 as an IT Support specialising in networking. He has held a few more roles during his career including Microsoft Server Administrator, Google Workspace Certified Administrator, Microsoft 365 Azure Administrator, IT Project Manager and work on a lot more IT technology platforms.  

Jaydi
IT Engineer
Jaydi
IT Engineer
Erlyn Rambuyong
Administrative Assistant

Erlyn Rambuyong has been an experienced executive administrative assistant for 7 years, providing project progress monitoring. She has a proven ability to organize files and data efficiently, manage tickets, track, monitor, and prioritize tickets in a timely manner, and conduct comprehensive research. She also specializes in CRM management and social media marketing.

She has a fair share of knowledge about using different software and systems to manage projects and enhance productivity. She has the capacity to create and maintain databases as well as organize and analyze data quickly and accurately.

Overall, her goal is to provide seamless administrative support to help the team achieve its goals and objectives.

Erlyn
Administrative Assistant
Erlyn
Administrative Assistant
Clarize Quitzon
Paid Search Specialist

Clarize brings over a decade of experience in the digital industry to her role at About Today. She has developed her expertise in advanced advertising technologies and strategies, contributing to the creation of innovative digital solutions.

"With a strong background in crafting and executing impactful digital ad campaigns, She leverages her deep understanding of the advertising ecosystem to drive results. Her experience extends to programmatic media, where she has mastered automated ad buying and real-time optimization."

Clarize
Paid Search Specialist
Clarize
Paid Search Specialist
1.
Understanding Today

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2.
Mapping your Ambition

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3.
Authoring your story

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4.
Finding your tribe

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5.
Building for Tomorrow

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Our culture

How do we think different? We’re a diverse bunch of creatives and technologists heralding from different backgrounds, ethnicities, locations, and with varying life experiences.

Focus one creative mind to solving a problem will deliver one solution – perhaps two. Put a team of creative minds to a problem and you will turn the problem itself on its head and cast it through a completely new lens.

We make recommendations that are aligned with where we need to take your organisation to make it successful.

We believe brands are verbs and that big is not always best. Best is best. We are not finger-painters. We don’t care what your favourite colour is. We care about helping you become successful because your success is our success and we celebrate both.

That is our culture. Tomorrow’s successes begin today. We celebrate our diversity of thought, and our creativity because they deliver these outcomes.

About Today is about tomorrow.

Leadership

Leadership is about driving a vision empowering that vision toward a common goal.

Great leaders inspire through clear articulation and communication an ethos which is not just correct but compelling and engaging; an ethos that carries weight and is something that individuals, teams and organisations can get behind and believe in.

They lead by example, displaying integrity and accountability. Adaptability is a hallmark of great leadership, as are navigating challenges with resilience.

Great leaders chaperone through the unknown, guiding towards a specific destination toward an unknown future.

Your brand, your business, the role of technology in your future are all unknown. There are destinations into the future that your organisation may be heading for, but that aren’t aligned with where you want to be.

It is our obligation to assist you, not just in creating that vision, but guiding you safely toward the destinations you wish the organisation to reach.

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