Our partnership with Australian Garlic and their supplement brand Supa Garlic began in the midst of the Melbourne lockdowns.
We were engaged to lead the web development project(s) for both the organic garlic range and the supplement products and to lead the strategy in taking the supplement range to market.
Our focus on the ‘health science’ narrative that underpins the product(s) and the fact that the supplements are manufactured locally using the Australian garlic raw product (which is naturally grown and harvested, no chemicals are used) was what we wanted to convey throughout the site.
We recommended Google as the primary go-to-market strategy, with some complimentary social media posts.
Within a year, the SupaGarlic product range was ranking in top positions for all relevant search terms, such as “best garlic supplement” and “garlic supplement”. This was complimented with a paid Google Adwords strategy.
Presently, Google drives more than 50% of the monthly online revenue for sales made through the website.
Collateral
Development Web
SEO
Our partnership with Australian Garlic and their supplement brand Supa Garlic began in the midst of the Melbourne lockdowns.
We were engaged to lead the web development project(s) for both the organic garlic range and the supplement products and to lead the strategy in taking the supplement range to market.
Our focus on the ‘health science’ narrative that underpins the product(s) and the fact that the supplements are manufactured locally using the Australian garlic raw product (which is naturally grown and harvested, no chemicals are used) was what we wanted to convey throughout the site.
We recommended Google as the primary go-to-market strategy, with some complimentary social media posts.
Within a year, the SupaGarlic product range was ranking in top positions for all relevant search terms, such as “best garlic supplement” and “garlic supplement”. This was complimented with a paid Google Adwords strategy.
Presently, Google drives more than 50% of the monthly online revenue for sales made through the website.
