About Today is about tomorrow.
About Today is about tomorrow.
CLIENT STORIES
Charlie Wilde

"Shine"

98% of people regard their smile as their most important social asset. Our client came to us and said "we are creating business that will make people feel better about themselves", and will begin with onsite teeth whitening. We immediately discarded all the old tropes of teeth whitening influencers and lots of blue and white scenery. Our insight was about "new beauty", and creating a brand that made people shine from inside out was very powerful . We love getting our clients brands down to one word if we can, as a north star, to guide all future actions for the brand. The word "shine" was that one word for Charlie Wilde. It's inside out beauty that makes people beam with happiness. We happily shunned the conventional look of top models and instagram stars, and found those who had genuine beauty. We found people that shine.

what we did
Strategy
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Positioning
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Nullam id ligula nec dolor porta rhoncus. Phasellus rutrum tortor id lorem mollis vestibulum. Aliquam tempor gravida metus a consectetur. Mauris ultrices, arcu vitae tincidunt feugiat. Justo ex faucibus nisi, ut pulvinar leo sapien et dui. Nulla convallis arcu in tortor convallis, a ultricies purus lacinia. Mauris in quam vel arcu fringilla viverra.
Collateral
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Nullam id ligula nec dolor porta rhoncus. Phasellus rutrum tortor id lorem mollis vestibulum. Aliquam tempor gravida metus a consectetur. Mauris ultrices, arcu vitae tincidunt feugiat. Justo ex faucibus nisi, ut pulvinar leo sapien et dui. Nulla convallis arcu in tortor convallis, a ultricies purus lacinia. Mauris in quam vel arcu fringilla viverra.
Development
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Nullam id ligula nec dolor porta rhoncus. Phasellus rutrum tortor id lorem mollis vestibulum. Aliquam tempor gravida metus a consectetur. Mauris ultrices, arcu vitae tincidunt feugiat. Justo ex faucibus nisi, ut pulvinar leo sapien et dui. Nulla convallis arcu in tortor convallis, a ultricies purus lacinia. Mauris in quam vel arcu fringilla viverra.
Web
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Nullam id ligula nec dolor porta rhoncus. Phasellus rutrum tortor id lorem mollis vestibulum. Aliquam tempor gravida metus a consectetur. Mauris ultrices, arcu vitae tincidunt feugiat. Justo ex faucibus nisi, ut pulvinar leo sapien et dui. Nulla convallis arcu in tortor convallis, a ultricies purus lacinia. Mauris in quam vel arcu fringilla viverra.
Socials
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Nullam id ligula nec dolor porta rhoncus. Phasellus rutrum tortor id lorem mollis vestibulum. Aliquam tempor gravida metus a consectetur. Mauris ultrices, arcu vitae tincidunt feugiat. Justo ex faucibus nisi, ut pulvinar leo sapien et dui. Nulla convallis arcu in tortor convallis, a ultricies purus lacinia. Mauris in quam vel arcu fringilla viverra.

Strategy

Branding

Positioning

Collateral

Development

Web

Socials

98% of people regard their smile as their most important social asset. Our client came to us and said "we are creating business that will make people feel better about themselves", and will begin with onsite teeth whitening. We immediately discarded all the old tropes of teeth whitening influencers and lots of blue and white scenery. Our insight was about "new beauty", and creating a brand that made people shine from inside out was very powerful . We love getting our clients brands down to one word if we can, as a north star, to guide all future actions for the brand. The word "shine" was that one word for Charlie Wilde. It's inside out beauty that makes people beam with happiness. We happily shunned the conventional look of top models and instagram stars, and found those who had genuine beauty. We found people that shine.

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