About Today is about tomorrow.
About Today is about tomorrow.
ABOUT TODAY
IS A TECHNOLOGY-
CENTRED BRAND
CONSULTANCY
Why we exist
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We Build Brands for Tomorrow.

The world doesn’t need another brand agency. There are approximately 300 million companies in the world, producing millions of products and services across 198 countries. Every single company we talk to says they are “different”, but how is that communicated? It is not what you do, it’s what you deliver that makes you different. What do we deliver? We fuse technology and brand consultancy to increase the value of a brand and therefore, the value of the business. The outcome for our clients is greater market share, a much stronger framework to continue growth and a far more compelling business that is more attractive for investment or sale.

Featured Projects
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Reclaim Waste

Reclaim Waste are a national solutions company, taking bi-products (waste) from one process and repurposing that waste into an entirely new object. Driving a better circular economy in the construction, utilities and manufacturing industries.

Andromeda

If there was any doubt the world is leaning more and more to the creation of smart robots to perform human-based tasks, Andromeda didn’t receive the memo.

Our Tech
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Client Stories
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Youth in Search

Shining a light on our most tragic statistic, Suicide is the #1 cause of death for Australians aged 14-25.

Supagarlic

Hear how About Today helped an Australian Garlic producer share their pandemic busting product with the world.

What we do
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strategy,
naming,
brand,
creative,
Web/app/database development
Hosting,
Search,
SOCIALS,
Support.
Strategy

Strategy – Consulting – Business Development B2B Planning – Marketing Plan Development 

Branding

Identity – Positioning – Messaging – Personality 

Technology

Bespoke Website Development – Custom Solutions – Application Development – Introduce Some Automation 

AMPLIFICATION

Google – Social Media – Traditional PR – Media Buying 

Insights

Navigating the Digital Frontier: Empathetic Leadership in Australia's Brand and Tech Industries in 2023 and Beyond

In the fast-paced world of technology and brands, Australia's tech industries are witnessing a significant shift in leadership styles. As we delve into 2023 and beyond, it becomes increasingly clear that the future of leadership in these sectors is grounded in empathy. The traditional model of hierarchical leadership is giving way to a more people-centric and empathetic and intentional approach that fosters collaboration, creativity, and innovation.

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November 2024 Google Core Algorithm Update: What You Need to Know for Your SEO Strategy

Google has just rolled out its November 2024 Core Algorithm Update, and it’s already causing a stir in the SEO community. Core updates are part of Google’s ongoing efforts to refine how it evaluates content, ensuring that users are presented with the most relevant, trustworthy, and high-quality search results. If you’ve noticed fluctuations in your rankings, you’re not alone—let’s dive into what this update means and how you can adapt your SEO strategy to stay ahead.

Why SEO (still) matters in 2024

Search Engine Optimisation (SEO) should be a fundamental component of any successful brand amplification strategy and its importance for businesses cannot be overstated. In an era where the internet is our primary source of information and commerce, ensuring your online presence is optimised for search engines like Google is imperative. If you’re not visible, you’re invisible and that means your competition is taking your revenue.

Some of our work
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Meet the team
PEOPLE
BUY
PEOPLE
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