Shaun began his foray into the world of digital through the SEO copywriting lens, penning articles for companies in the mechanical engineering sector to improve their presence in Google.
About Today was born from those early days, and it has evolved from just ‘writing copy’ to creating solutions for organisations centred around their brand and technology requirements with the specific objective of making the business more valuable.
“Working within the confines of the digital landscape is no different from its physical counterpart. There’s a desired impact or outcome and a process to follow that leads toward that solution. The fact that solution is digital does not change its impact, in fact it amplifies it since those impacts and solutions are not bound by the physical, but are global and can reach a far greater volume of people”