After completing her Bachelor’s degree in Communication Design at Monash University, Georgia joined About Today. Her expertise lies in branding and identity as well as web design, where she has honed her skills by working on various client projects. 

“Colour can increase brand recognition by up to 80%.” The importance of colour psychology in branding lies in its ability to subconsciously impact consumer perceptions, evoke emotions, and shape brand associations, ultimately influencing purchasing decisions and fostering strong connections between brands and their target audience.