Quickly developing a reputation as one of Melbourne’s “best kept secrets,” the Tippler is located in East Melbourne, across from the MCG and Jolimont station. The building itself has an old rustic appeal to it, and the renovated interior of the bar reflects this with plenty of ‘nods’ to its nostalgic past.

It was this rustic feel that we wanted to encapsulate within the website. We wanted to try and create the experience of visiting the Tippler, ordering off the menu and enjoying a gin whilst you wait for their award-winning gnocchi to be delivered to your table.

There was a requirement to add some customisation to the website around booking a table and the use of video to showcase the venue was used a lot to create the desired outcome.