About Today is about tomorrow.
CLIENT
Technical Assessing
WHAT WE DID
Strategy. Brand. Positioning. Collateral. Development. Socials.
SECTOR
Insurance
TIMELINE
December ‘22 - Current
URL
Technical Assessing
‘Talent Chooses Us’
For over 30 years, Technical Assessing (TA) has been providing their clients a unique loss adjusting service based on knowledge and experience in specific risk categories.
Since being established in 1986, TA has grown to become Australia’s largest national, independent, locally owned loss adjuster. We provide specialist consulting and technical loss-adjusting services to diverse industries.
“AboutToday have assembled a fantastic team who have more than delivered on our rebranding, especially the thinking and strategy from Mike. The work About today delivered was 1st rate and the result is that our business has been repositioned from something that while accurate was not compelling’ “safe pair of hands” to something that makes TA stand out.
Once the genius statement “Talent Chooses Us” was adopted the About Today team brilliantly reimagined our logo, colours, fonts and website where we got to see the creativity of Glenn and Georgia, especially around logo design and the importance of typography. What AboutToday as a team have delivered is a reinvigorated TA brand, that differentiates us from our competitors.”
Once the genius statement “Talent Chooses Us” was adopted the About Today team brilliantly reimagined our logo, colours, fonts and website where we got to see the creativity of Glenn and Georgia, especially around logo design and the importance of typography. What AboutToday as a team have delivered is a reinvigorated TA brand, that differentiates us from our competitors.”
David Cambridge, CEO
