Game on Cancer was a concept dreamt up by the internal team at Cure Cancer to target younger generations specifically involved in the online gaming community as a way to generate awareness and donations toward cancer research. 

Our role was to create a brand that was engaging, exciting and dynamic that allowed users to not only interact with each other and their favourite gaming personalities, but to also donate towards cancer research. 

It was a requirement that our solution integrate with donation platforms and into the main gaming-related software responsible for presenting results. 

The project was launched in November 2021 with the primary objective to raise $500,000 in donations by June the following year. This was achieved a month early and as of mid-2023 the platform has raised close to $1million in additional revenue that can be put directly towards cancer research.