98% of people regard their smile as their most important social asset. Our client came to us and said "we are creating business that will make people feel better about themselves", and will begin with onsite teeth whitening. We immediately discarded all the old tropes of teeth whitening influencers and lots of blue and white scenery. Our insight was about "new beauty", and creating a brand that made people shine from inside out was very powerful . We love getting our clients brands down to one word if we can, as a north star, to guide all future actions for the brand. The word "shine" was that one word for Charlie Wilde. It's inside out beauty that makes people beam with happiness. We happily shunned the conventional look of top models and instagram stars, and found those who had genuine beauty. We found people that shine.
Strategy
Branding
Positioning
Collateral
Development
Web
Socials
98% of people regard their smile as their most important social asset. Our client came to us and said "we are creating business that will make people feel better about themselves", and will begin with onsite teeth whitening. We immediately discarded all the old tropes of teeth whitening influencers and lots of blue and white scenery. Our insight was about "new beauty", and creating a brand that made people shine from inside out was very powerful . We love getting our clients brands down to one word if we can, as a north star, to guide all future actions for the brand. The word "shine" was that one word for Charlie Wilde. It's inside out beauty that makes people beam with happiness. We happily shunned the conventional look of top models and instagram stars, and found those who had genuine beauty. We found people that shine.
